In-Person Program, Live HD Broadcast

Social Media Policy, Procedure & Code Of Conduct Primer

Are you a business, not for profit, sports team or volunteer group that uses social media, then our  Social Media Policy, Procedure and Code of Conduct Primer presentation is a must-have for your organization. In today’s world, social media has changed the way in which employers and employees interact with others both inside and outside of the workplace. Social Media has blurred the lines between one’s personal and professional life, and how one’s use of social media can either positively or negatively effect an organization’s reputation (branding), business interests and workplace environment. This blurring has also led to employers being sued, employees being disciplined, in some cases fired, all because of their social media use both on and off the job. Today’s organization need to ask themselves these questions when it comes to their social media: “Do we have a social media policy ?”, “Do we clearly outline how an employee can use our company’s brand online ?” , “Have we provided the appropriate use of social media training to our staff ?”, “If we allow employees to use their personal devices at work (BYOD), do we have policy dictating its use ?”.  This program is designed to provide organizations with an overview of best practices that you can implement to help prevent undesirable outcomes due to the use of social media in the workplace. This program will provide information needed to reduce liability and will recommend best practices specific to policy, procedure and codes of conduct, to help protect both the employer and employee. Topics covered in this presentation include:

Topics Covered

  • The business landscape specific to social media use in Canada.

  • Who owns a social media account & its contents.

  • Canadian labour case law specific to discipline over social media use/abuse.

  • How the use of a personal social media account off the job, can still result in workplace discipline.

  • The power of a good social media policy.

  • What should a good social media policy look like.

  • What if an employee is using social media to harass other employees/customers.

  • Suggested guidelines for a “bring your own device” (BYOD) use in the workplace.

  • Recommended social media posting guidelines.

  • Using social media in the hiring process as it relates to provincial/ federal privacy legislation.

  • How to educate your employees on the use of social media to protect their interests, and the interests of your organization.

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About Broadcasting

The White Hatter Broadcasting Studio is more than just a laptop webcam meeting. We use a professionally outfitted multi-media broadcasting studio with multiple (6) camera angles. Using best in industry webinar-based professional broadcasting software and hardware. We provide a safe, secure, and private online webinar experience, using industry-leading software, to provide a high-definition video (1080p) and audio online learning environment that is second to none. We also have the ability to seamlessly integrate with other virtual programs such as ZOOM, TEAMS, BLUEJEANS, SKYPE or any other web-based platform if requested.

The White Hatter Experience

What Makes Our Programs Special


Industry leaders


We are recognized industry leaders and experts in the fields of internet and social media safety and digital literacy training. Students, teachers, principals, parents, counsellors, business professionals, and law enforcement throughout North America have all agreed that our presentation was the “best" and most "in-depth" they have experienced on the topic. Our presentations stand out as a “must-have" program for elementary and high school students, thus why our programs have been heard by more Students and have won more awards, than any other programs in Canada over the past three years.

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Digital Citizenship


Our program is not just about internet safety, it’s also about digital citizenship and literacy, online ethics, online critical thinking, and the challenges surrounding privacy, cyberbullying, and what we can do now to protect their digital footprint. The goal of our programs is not to instill fear or negate opportunities, rather to enlighten, empower, and enable participants to make informed online choices.

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Award-Winning Programs


Our work in the area of internet safety and digital literacy has been recognized by various awards.

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Law Enforcement Experience


While others in our industry seek out police endorsements or advertise that they have or do work with law enforcement, we are comprised of current or past law enforcement professionals, and bring this experience and pedigree to all of our programs.

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We Stay Current


We stay current on everything we do, and we have documented evidence that our presentation positively changes internet behaviour. We are also very proud of the fact that our programs have intervened in the lives of many, especially in our grade school programs where students who were contemplating suicide or self-harm as an option because they were in crisis or being targeted by cyberbullying or sexting went wrong issues. These students heard our empathetic message, reached out to us for help, and in each and every case (often working with their school) we were able to get them the help that they needed.

Bring Our Own Equipment


For our In-person programs, we bring all our own equipment (laptop, projector, microphone, and auditorium sound system); all you need to provide is a table, screen, electrical cord, and power source.

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Academic Rigour


Our programs are designed not only from extensive experience but also academic support. Members of The White Hatter Team come from a variety of backgrounds in formal post-secondary education and bring a breadth of knowledge with how technology impacts the world from each individual and society.

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