Leveraging The Internet & Social Media for Students

How Students Can Leverage Social Media Using the Internet and Create a Positive Personal Brand for University, College, and Career Opportunities




How Students Can Leverage The Internet & Social Media for University, College and Career Opportunities

Grades 9-12


This program, which is compliant with "BC’s Digital Literacy Framework”  for schools, is a great follow-up to our Internet Safety and Digital Literacy Programs. This program is primarily designed for students in grades 9, 10, 11, and 12, or for those students who are already attending a college or university and will soon be looking for a job/career.


Given that we know that an increasing number of post-secondary institutions and employers will search an applicant’s online digital dossier as a part of their filtering and hiring process, this program will provide students with proven techniques to optimize and leverage their social media presence, when it comes to university, college and career opportunities.


Having presented to over hundreds of thousands of students, our work in the area of internet and social media safety was recognized with the prestigious 2013 Social Media Derek K Miller Award (most inspiring social media user).

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Topics Covered


What is your digital dossier, and why does your digital reputation matter

How do colleges, universities and employers use Google to check your digital dossier

The 5 realities of all social media networks

Why students need to move from a “nothing to hide” attitude, to a “something to show” mindset specific to their social media

Real world examples of how students can sabotage their online reputation

Real world examples of how student are using their social media to promote themselves to colleges, universities and employers

How social media can supplement the critical elements needed in a college or job application by delivering a student’s unique narrative in a digital way

How social media can deliver relevant assessment data and information, that a traditional college or job application cannot

Why students need to understand that their social networks have now become their digital resumes by default

What can students do today to C.L.E.A.N. their digital dossiers

What are colleges, universities and employers looking for in your social networks

How students can game the top 10-20 Google results, so that they can control what others can see about them online

The six social networks that we recommend all students utilize to promote their digital dossier to colleges, universities and employers

How students can monitor and manage their online digital reputation

Plus much much more

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Education is the first step in keeping our kids safer in this technology-driven world. Technology is only a tool, we can determine its function and value because it's a conscious choice to do so. Research has shown, however, that without good digital literacy education, it becomes more challenging for students to make the right online choices. This presentation is designed to provide students with proactive reflective online critical thinking and decision making strategies, that youth can immediately put to good use.  Knowledge and the understanding and application of that knowledge is power. Our presentation provides the knowledge, information, and empowerment, based on academically peer-reviewed research, case studies that tweens, teens, and young adults need to know. In addition, we bring our first-hand experiences in helping students, parents, and educators with some of the challenges students we have helped faced. The goal of our program; to educate students on how to be safer, more digitally literate, savvy, and resilient while participating in the online world. To date, over 450 schools and hundreds of thousands of students (and growing) in the provinces of British Columbia, Alberta, Saskatchewan, Ontario, Oregon State, and Washington State have heard our very unique and empowering message. Bring The White Hatter in to present and experience why students, teachers, principals, parents and law enforcement internationally have all agreed, that our program is one of the best they have heard on the topics of Internet/Social Media Safety and digital citizenship for this age group.


We love the fact that we are disrupting how social media safety and digital literacy has traditionally been presented in schools, which has garnered us some critics. Our approach to sharing our information on this topic is different and very current, when compared to others in our industry, something that we are very proud of, and why our programs have received international acclaim and 5 awards. We love what we do, and how we do it!

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Why our school program is so different from those being offered by other companies and organizations 


Industry leaders

We are recognized industry leaders and experts in the fields of internet and social media safety and digital literacy training. Students, teachers, principals, parents, counsellors, business professionals, and law enforcement throughout North America have all agreed that our presentation was the “best" and most "in-depth" they have experienced on the topic. Our presentations stand out as a “must-have" program for elementary and high school students, thus why our programs have been heard by more Students and have won more awards, than any other programs in Canada over the past three years. Click here for actual feedback and testimonials on our programs.

Digital Citizenship

Our program is not just about internet safety, it’s also about digital citizenship and literacy, online ethics, online critical thinking, and the challenges surrounding privacy, cyberbullying, and what students can do now to protect their digital footprint. The goal of our internet and social media safety program is not to instil fear or negate opportunities, rather the goal of our program is to enlighten, empower, and enable students to make informed online choices. We show students how to build a positive online reputation.

Academic Rigour

Our programs are designed not only from extensive experience but also academic support. Members of The White Hatter Team come from a verity of backgrounds in formal post-secondary education and bring a breadth of knowledge with how technology impacts the world from each individual and society.

Law Enforcement Experience

While others in our industry seek out police endorsements or advertise that they have or do work with law enforcement, we are comprised of current or past law enforcement professionals, and bring this experience and pedigree to all of our programs.


Our work in the area of internet and social media safety has been recognized by various awards.

  • 2013 Social Media Derek K Miller Award (most inspiring social media user), for our unique work in the area of internet and social media safety both in Canada and the United States. Voted by a very respected panel of independent North American social media experts

  • In 2014, The Governor General of Canada appointed Darren a Member of the Canadian Order of Merit for is works with students

  • In 2015 Darren and Beth were also awarded the very prestigious British Columbia Community Achievement Award, for their commitment to providing critical information to students.

  • In 2017, The BC Government & Radius SFU awarded Brandon, with the 2017 BC Social Innovations Youth Award for his work and advocacy with youth, tweens, teens, and adults.

We Stay Current

We stay current on everything we do, and we have documented evidence that our presentation positively changes Internet behaviour. We are also very proud of the fact that our presentation has intervened in the lives of students, who were contemplating suicide or self-harm as an option because they were in crisis or being targeted by cyberbullying or sexting went wrong issues. These students heard our empathetic message, reached out to us for help, and in each and every case (often working with their school) we were able to get them the help that they needed. No other program offers this unique online outreach for students.

Speak With Students

When we present, we speak “with” the students and not “at” the students. Our program is not just a presentation, but also an educational experience that involves all modalities of learning. Our dynamic teaching style and professional background, combined with extensive use of multimedia in the presentation provide a personal connection with students at an emotional, psychological and even a physical level. We present our information in ways that are direct, open, honest, and empathetic. Our real-world delivery of information is what makes our presentation so very different from all the other programs, and thus why it is so well received by our presentation participants.

Bring Our Own Equipment

We bring all our own equipment (laptop, projector, microphone, and auditorium sound system); all you need to provide is a table, screen, electrical cord, and power source.